Advertising an Image

Answer the following questions after you have looked at the two advertisements.

1. What products are the advertisements selling? ____________________________

2. What is the selling point of this product? What do the advertisements promise the consumer? _________________________________________________________

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3. Who buys these products? ___________________________________________

4. Who uses these products? Are the buyer and the user the same person?

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5. What do the advertisements say about women of this decade? Describe the image of women that the advertisements portray. ___________________________________

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6. How do these advertisements compare to advertisements you see today? 

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7. Do you think that advertising affects images of women, or just reflects the times?

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Discussion questions: How do advertisements today sell an image? How do they use that image to sell products?