Economic prosperity was at an all-time high and the influx of television helped propel a new middle-class into a consumer-driven society.
Additionally, a soaring birthrate made the country a child-focused culture. These children, however, grew up in a time of great dramatic change and parents were caught between a familiar past and a complex future. Toys would help children find their correct place in society, or so parents wanted to believe. These toys reflected the energy, ambition, and abundance of a prosperous era, but they also channeled the uncertainties of the period.